Skip to main content

San Jose, California: Excellence in Affordable Housing Design at Paseo Senter

Case Studies
  View down from Senter Road paseo, a street with two travel lanes and two parking lanes lined with four-story buildings (Courtesy of Jeffrey Peters Vantage Point Photography).
  View from across the paseo of one of the four-story buildings with bold geometric forms, some highlighted by different colors (Courtesy of Jeffrey Peters Vantage Point Photography).
   View from the sidewalk along the paseo of a retail-style storefront occupied by a service office (Courtesy of Brian Rose).
  View from ground level of facade of four-story building visible to Wool Creek Road and adjacent property (Courtesy of Brian Rose).
  Low-angle aerial view of Paseo Senter, showing two buildings, one on either side of the paseo. Each building includes a parking structure encased with residential units for the entire height of the structure (Courtesy of Steve Proehl).
  Offices for service providers line the central paseo, and the residential component of the project wrap the parking structures located in the center of the buildings (Courtesy of David Baker + Partners Architects).
  Aerial photograph with highlighting of city-owned and privately owned parcels involved in the land swap. New section of Wool Creek Road also indicated (Courtesy of David Baker + Partners Architects).

Home > Case Studies > San Jose, California: Excellence in Affordable Housing Design at Paseo Senter


San Jose, California: Excellence in Affordable Housing Design at Paseo Senter


Paseo Senter, a 218-unit affordable housing development with supportive services located south of downtown San Jose, California in the Tully-Senter neighborhood, is a much-needed addition to the city’s supply of affordable housing. Designed to create a sense of place in a disconnected part of the city, Paseo Senter is a new urbanist-style project with a central pedestrian-oriented boulevard, or paseo, serving as the site’s physical and social organizing element. The buildings’ modern design, which includes bold colors and a diversity of materials, earned the project the 2010 American Institute of Architects (AIA)/HUD Award for Excellence in Affordable Housing Design.

Background and Context

Bounded by U.S. Route 101 to the east and arterial roads to the north, south, and west, Tully-Senter was already a largely built-out urban neighborhood by 1990, when its population grew rapidly, gaining more than 2,100 residents by 2000. This sharp influx of residents, combined with a shortage of available land, drove up housing prices and contributed to overcrowded housing conditions. Despite levels of educational attainment higher than the citywide average and growth in median household income from $51,696 to $63,450 between 1990 and 2000, more than 40 percent of households living in Tully-Senter earned less than $50,000 annually, or less than 80 percent of the area median income (AMI). This is significantly less than the approximately 30 percent of households citywide earning less than 80 percent of AMI.1

To address Tully-Senter’s growing population and lack of affordable housing, the city prepared a community-based neighborhood improvement plan. The plan, which is part of the city’s Strong Neighborhoods initiative, sought to leverage the neighborhood’s strengths (good schools, ethnic and cultural diversity, parks and recreation amenities, and successful gang abatement programs, among others) while addressing its challenges (including a lack of affordable housing, limited access to amenities and services, incompatible land uses, and inadequate infrastructure). To “retain the wide variety of housing and commercial retail shopping opportunities” and to “improve community facilities and services on all community levels” were among the community’s goals.2

With limited undeveloped land in Tully-Senter, however, opportunities to meet these neighborhood goals were scarce. One of the largest undeveloped tracts in the neighborhood was located in the Coyote Creek floodplain, and despite its residential land-use designation in the city’s general plan, the 16-acre parcel lacked the necessary road frontage for development. The property was largely landlocked by four acres of city-owned property fronting on Senter Road that the general plan designated for parks and open space.

Planning and Entitlement

Paseo Senter was made possible by a land swap between the city of San Jose and the owner of the floodplain parcel. Although the city-owned parcel was designated for parks and open space, many felt that its location along the busy Senter Road was less than ideal for recreation. The city had long wanted to include the privately owned 16-acre parcel in its Coyote Creek Park Chain, and an agreement was made to transfer the two properties, with two acres going to the Santa Clara Water District for flood control.3 After the transfer, Charities Housing, a nonprofit housing developer affiliated with Catholic Charities of Santa Clara County, partnered with private developer Core Companies of San Jose to purchase the Senter Road property.

The development team worked with the San Jose Planning Division to secure a general plan amendment and rezone the property to allow high-density residential development. One condition for the project’s approval was connecting the northern and southern ends of Wool Creek Drive, linking the Rockspring neighborhood on the north with schools and recreation amenities on the south. Located near the limit of the Coyote Creek floodplain, the new segment of the road is elevated to serve as a flood control measure for the development.

Design and Program

Paseo Senter’s award-winning design provides high-quality housing while also creating a public space that socially and physically connects the community. The project’s two buildings line the central paseo that runs from Senter Road to Wool Creek Drive. Occupying retail-style storefronts along the boulevard, supportive service providers attract pedestrians and add activity to the project’s defining public space.4 Estrella Family Services provides early childhood education to neighborhood children, and the Kinship Resource Center, operated by Catholic Charities of Santa Clara, provides a number of services and resources to grandparents and other relatives who care for children. The Native Doors Networking Senter also operates on the site, providing educational programs for Native American students in Santa Clara County from kindergarten through high school.

At an average density of 46 units per acre, the housing program addresses the outsized need for affordable housing units in San Jose. The 218 rental units provide deep affordability for households earning between 15 and 45 percent of the AMI, with a portion of the units reserved for single-parent families, victims of domestic violence, and formerly homeless tenants. Sixty-seven three-bedroom apartments and 103 two-bedroom units allow multigenerational families to share the same living space.5

The project’s density required careful placement and massing of the two four-story buildings. The structures are set back from Senter Road to maintain consistency with existing development along the corridor and include bold façade treatments that reflect Paseo Senter’s diverse cultures.6 The contrasting colors and materials in distinctive facade geometries carefully control the visual impact of the two structures. Balconies for each apartment extend and retreat from the façades, providing additional visual interest.

Perhaps the greatest design challenge was accommodating more than 400 parking spaces affordably and without compromising the vitality of the paseo.7 With the cost of underground parking prohibitively expensive, the design solution is two parking structures that are shielded by the residential buildings so that the housing serves as the project’s public face.


Financing and Planning

Financing for the project came from various local, state, and federal funds, with the project completed in two phases — five months apart — to stagger unit absorption. The project received approximately $32 million in low-income housing tax credit equity; $19.5 million in a 55-year deferred payment, simple-interest loan through the California Department of Housing and Community Development’s Multifamily Housing Program; and $13 million through the city’s housing department. The project also received financing to help serve its most vulnerable residents, including $400,000 in McKinney-Vento homeless assistance funds from HUD and local contributions from Santa Clara County.8


Expanding Housing to Meet Community Needs

The development of Paseo Senter is the result of a close collaboration among private and nonprofit developers, local service organizations, and the city of San Jose. Made possible through a public-private land transfer, the project provides much-needed affordable housing to the city’s low-income population while improving neighborhood connectivity and expanding access to open space resources. The project’s modern design includes bold, geometric forms organized around a central paseo that is home to organizations serving the needs of residents and the larger community.

  1. City of San Jose Strong Neighborhoods Initiative, Neighborhood Advisory Committee Report. June 2002. “Strong Neighborhoods Initiative Neighborhood Improvement Plan: Tully Senter,” chapter 2, 10.

  2. City of San Jose Strong Neighborhoods Initiative, Neighborhood Advisory Committee Report. June 2002. “Strong Neighborhoods Initiative Neighborhood Improvement Plan: Tully Senter,” chapter 3, 1–4.

  3. Interview with Dan Wu, executive director, Charities Housing, 29 January 2013.

  4. Ibid.

  5. Documents provided by Dan Wu, Charities Housing, 9 January 2013.

  6. City of San Jose Department of Planning, Building, and Code Enforcement. Development Review, Project No. PD04-084, Accessed 25 January 2013.

  7. City of San Jose, zoning staff report, 6.

  8. Documents provided by Dan Wu, Charities Housing, 9 January 2013.


The contents of this article are the views of the author(s) and do not necessarily reflect the views or policies of the U.S. Department of Housing and Urban Development or the U.S. Government.